Today we’re announcing the April 2024 update to the Display & Video 360 API. This update includes:

• Support for additional key performance indicator (KPI) types.
• Targeting support for new AppPlatform and Exchange values.
• The addition of a new YouTube & Partners bidding strategy type.

More details about this update can be found in the Display & Video 360 API release notes. Before using these new features, make sure to update your client library to the latest version.

If you need help with these new features, please contact us using our new Display & Video 360 API Technical support contact form.

- Trevor Mulchay, Display & Video 360 API Team

Today, we’re announcing the v16_1 release of the Google Ads API. To use some of the v16_1 features, upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. This version has no breaking changes.

Here are the highlights:

• You can now query assets of Demand Gen campaigns using ad_group_ad_asset_view and asset_field_type_view.
• Added SkAdNetworkConversionValueSchema.postback_mappings which supports SKAdNetwork 4.0 features.
• You can now retrieve Target ROAS campaign bid simulations for App campaigns using the campaign_simulation report.
• Added CustomerNegativeCriterion.ip_block which supports adding an IP as a negative criterion at the customer level.
• Added new fields to BrandInfo to return more information such as the text representation of a brand, the status of a brand, etc.
• Added customer.video_brand_safety_suitability and BrandSafetySuitability which support returning video brand safety suitability at the customer level.
• Added support for warnings for CustomerSkAdNetworkConversionValueSchemaService as MutateCustomerSkAdNetworkConversionValueSchemaRequest.enable_warnings. When set to true, any non-blocking errors pertaining to operation failures will be returned as MutateCustomerSkAdNetworkConversionValueSchemaResponse.warning.
• Added support for retrieving more information regarding Local Services:
  • local_services_lead.credit_details which returns the state of credit and the timestamp when the credit state was updated.
  • local_services_lead_conversation.message_details.attachment_urls which returns the URLs that can be used to download the contents of the attachment.

Where can I learn more?

The following resources can help you get started:

• Release Notes
• Guides
• Reference

If you have any questions or need additional help, contact us via the forum.

 - Thanet Knack Praneenararat, on behalf of the Google Ads API Team

Google Ads API v14 will sunset on June 5, 2024. After this date, all v14 API requests will begin to fail. Migrate to a newer version prior to June 5, 2024 to ensure your API access is unaffected.

Here are some resources to help you with the migration:

• Upgrading to the newest version
• Release notes

You can view a list of methods and services your project has recently called using the Google Cloud Console:

1. Open the Dashboard page (found under APIs & Services) in the Google Cloud Console.
2. Click on Google Ads API in the table.
3. On the METRICS subtab, you should see your recent requests plotted on each graph. At the bottom of the page, you’ll see the Methods table, where you can see which methods you’ve sent requests to. The method name includes a Google Ads API version, a service, and a method name, e.g., google.ads.googleads.v14.services.GoogleAdsService.Mutate. In this way, you can see all versions that you’ve used recently.
4. (Optional) Click on the time frame at the top right of the page if you need to change it.

If you have questions while you’re upgrading, reach out to us on the forum or at googleadsapi-support@google.com.
 - Thanet Knack Praneenararat, Google Ads API Team

The Content API for Shopping now automatically increases your products and accounts quotas as your account grows.

Because your API quota now changes dynamically, we have removed the static chart from our published limits guide. To check your current daily quota and usage, and current per minute quota, you can call the quotas.list service.

The following errors are not API quota errors and can’t be resolved by automatic quota increases. They require you to request a quota increase.

• too_many_items: Merchant quota exceeded
• too_many_subaccounts: Maximum number of subaccounts reached

Automatic quota only applies to the products and accounts services. If you need an increased API quota for any other service, or if you’re hitting your daily API quota for the products or accounts services or need a temporary increase for the accounts or products services, contact us with the following information:

• Your Merchant Center ID
• Which methods you’ve reached your quota limits on
• An estimation of how many calls per day you need for those methods
• The reason why you need an increased quota

Note that our general quota policy is you should not update your products more than twice per day, and that you should check your accounts and account statuses not more than once per day.

If you have any questions or concerns, please don't hesitate to contact us via the forum.

Benji Rothman, Content API for Shopping Team