By now, it’s evident that multi-screen consumption is the way of the future; mobile and tablet devices are becoming consumers’ first screens, so the content that is developed needs to work seamlessly across these screens. There are already more end-users in HTML5-compatible environments than there are in Flash-compatible environments, and HTML5 ad spend is expected to overtake Flash spend within the next two years (1). But until recently, advertisers and publishers didn't have the tools they needed to easily develop content fit for today's cross-screen experiences.

Build once, run anywhere 
We’re working hard to solve this development challenge by offering powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August (also available to DFP Premium publishers using DoubleClick Studio), which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds.

Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google Web Designer enables you to:

1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools. 
2. View and edit the code behind your designs and see your edits reflected back on the stage automatically. 
3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose. 
4. Receive updates to the product automatically, without having to re-download the application.
5. Access all of this entirely for free.

Watch the Demo: A quick glimpse of Google Web Designer

Ready to give it a spin? 

• Download Google Web Designer. 
• Read through our getting started guide. 
• Send us feedback! We need your input to make this tool even better, so share your ideas with us in our user forum or on our Google+ page. We’re working hard over the next couple quarters to add new features and improvements to make the product an even more robust offering. 

HTML5 is a universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets. We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of “build once, run anywhere.”

NOTE: Publishers using DFP or DFP Small business, see our Help Center articles to learn more about trafficking creatives. DFP Help Center. DFP Small Business Help Center.


Posted by Sean Kranzberg, Lead Engineer, Google Web Designer 
(1) StatCounter, Top 12 Browser Versions in North America, February 2012 to August 2013 

Since we launched DoubleClick for Publishers (DFP) Small Business, we’ve been constantly innovating to meet the evolving needs of growing publishers.

From introducing free mobile and video ad serving functionality, to streamlining the tagging process, we’ve been committed to building a complete and easy-to-use platform that helps publishers grow their digital advertising business.

To help publishers continue to grow with the platform, we’re making available a set of features, such as creative templates, competitive exclusion, and configureable roles, that had previously only been available to our largest publishers. These features will help DFP Small Business publishers unlock new revenue opportunities and have even greater flexibility and control over their ad operations.

A full list of features now available to DFP Small Business publishers can be viewed here. If you don’t have a DFP Small Business account, sign up for free today.

Posted by Chealsea Conroy, Product Manager

Over the past few years we’ve witnessed a massive shift in how users consume digital content, using multiple devices interchangeably depending on context. We are now in a multi-device, multi-screen world, which presents great advertising opportunities (and potential challenges) to publishers and advertisers.

A multi-screen world doesn’t have to mean complexity with numerous ad technologies for each screen-type. We believe a multi-screen world presents publishers and advertisers with an opportunity to provide an even better experience for their audience and customers.

This is why in February we released Adwords enhanced campaigns to make it easier for advertisers to reach their audience across all devices with smarter ads that are relevant to their customers’ intent and context, without having to set up and manage several separate campaigns.

For publishers we’ve worked hard over the past year evolving DoubleClick for Publishers (DFP) for the multi-screen world to reduce complexity and help publishers save time so they can focus on what they do best - creating great content.

Since a publisher’s audience is constantly switching between devices to consume content, ad inventory shouldn’t be tied to a specific device, but instead to content and audience. Going forward, inventory in DFP will no longer be tied to only desktop or mobile campaigns, rather all inventory will now be able to accommodate any campaign for any device.

With this update, publishers will be able to forecast, traffic, and report on campaigns across all devices without having to split an advertiser’s impressions, budget, or campaign objectives across multiple inventory units. Publishers will have the flexibility to target mobile or desktop attributes for all inventory.

Unified inventory is designed to help you succeed in a multi-screen world and will roll-out to publishers on DFP and DFP Small Business this summer. Here are some helpful resources to help you get started.

Posted by Florent de Gantes, Product Manager

As we’ve said before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy. We’ve seen a 65 percent increase in the last quarter alone in the number of brand advertisers using our brand formats and buying tools.

This influx of brand investment is translating into meaningful results for digital publishers.

• We looked at the 50 top publishers that enable brand-friendly ad formats on their sites. Over the past three months we found that, on average, they experienced a CPM increase of 2x or more when running these engagement-driven ads, such as our Lightbox ad, which expands to a full page only after a user has deliberately engaged with the ad. "We've seen CPM increases of more than 3X, and our advertisers love the large canvas and pay for engagement model," says Rich Dredge, Answers.com's Chief Revenue Officer.
• We’ve seen an overall increase in higher CPMs across our exchange -- in the U.S., CPMs over $5 have increased 24% year-over-year while those over $10 have increased 23% year-over-year. Brand spend is a critical piece of these increases.

Fueling brand adoption
To continue this momentum, we’ve been investing in a suite of brand solutions over the past year to help these advertisers make the most of what digital marketing has to offer:

• New Ways to Buy -- Last year, we introduced Active View, offering for the first time the ability to not only measure whether ads are viewable, but actually buy based on it. Brands are able to “reserve” a guaranteed number of impressions on brand-friendly sites across the web -- and they pay only for impressions that are viewed. 
• Over the past year, the number of advertisers using the reserve option has increased fourfold.
• Nearly two-thirds of those are Ad Age top 100 brands. 

• New Ways to Engage -- Last year, we introduced a new family of brand-friendly, engagement-focused ad formats. Engagement formats are already showing terrific early returns. For example, L’ORÉAL PARiS was one of the first brands to run a campaign using engagement ads. They ran an expandable ad in Germany as part of their “Beauty Minute” campaign and found that 30% of those who expanded the ad watched the entire 30-second embedded video. 

• New Ways to Measure -- We’re committed to providing meaningful metrics for brands, measurement that goes beyond just clicks and conversions. Earlier this week, we introduced Brand Lift in AdWords, which will enable marketers to run surveys along with their ad campaigns, to determine how their ads helped their marketing objectives (i.e., whether their ads helped build awareness, increased favorability towards their brand, etc.). Brand Lift complements our other investments in brand measurement, like Active View and Active GRP. 

Digital media represents an amazing opportunity for both brands and publishers, bringing together sight, sound, motion, interactivity and measurement in ways we’ve never seen before.

Over the coming year, we’ll be continuing to invest in our products and systems that will help brands thrive in the digital space, as well as help publishers capitalize on the shift...so stay tuned for more to come.


Posted by Neal Mohan

Publishers everywhere are discovering the revenue and audience growth potential of video content. As a publisher grows a video viewership on their site, selling their own ads becomes an increasingly important revenue stream. Over the past year we’ve added mobile capabilities and tested out video ad serving features to better help publishers sell advertising across all screens and formats. So today we’re excited to announce the availability of video ad serving features plus an unlimited video ad serving trial offer to all DFP Small Business publishers.

So what’s new?

Comprehensive video ad creative management

• Show pre-roll, post-roll, and mid-roll in-stream ads, as well as overlays and companion creative sets
• Upload and transcode video ad assets to a variety of formats

Simple workflow with trusted partners

• To use the video ad management features, publishers need to integrate with video technology platforms to ensure optimal video ad playback and easy implementation
• Manage your video ads alongside your desktop and mobile display ads in DFP Small Business

Make the most from every stream

• Video backfill options with Google AdSense and the DoubleClick Ad Exchange to help maximize your video ad revenue with a high fill rate
• To apply for the AdSense for video program, send us your details

Video ad serving is free up to 400K ad impressions a month. Until April 30th, we’re offering a free unlimited trial, so you can serve as many video ads as you want. After this trial offer has ended, impressions over 400K a month will be charged a nominal ad serving fee on a CPM basis.

If you’d like to start with DFP Small Business, sign up here. The new video functionality is automatically turned on for all current DFP Small Business publishers, so if you’re ready to start selling video ads, log in now!

Posted by Andrew Kuo, DFP Small Business video product specialist

Our team is always looking for ways to improve the DoubleClick for Publishers platform to make Digital Advertising easier for our partners. Whether it’s making ad operations more efficient or providing more data and metrics for your sales strategy, our goal is to continuously innovate and improve upon DFP. Over the last couple of weeks we announced a series of enhancements to the DFP platform (Mobile, Video, and Desktop) to help publishers make the most revenue from their inventory, and today we’d like to let you know about a couple more.

Conversion Reporting
The value of online advertising is often judged by the click-through rate and number of impressions received by an advertiser’s campaign, but those metrics don’t tell the full story. What a lot of advertisers really want to know is, did a user convert; i.e. did they take a specific action such as make a purchase, sign-up for a newsletter, or download a file? That’s where conversion reporting comes in.

Now available in DFP Premium, conversion reporting allows publishers to showcase the value of their inventory while providing advertisers new ways to measure campaign performance. Using this new tool, DFP users can select specific activities to count as conversions and then provide their advertisers customized performance metrics for their campaigns.

Reach out to your account team if you’re interested in learning more about this new opt-in feature.

Custom Fields
Publishers of all sizes use DFP to run their advertising business and we understand that no two publishers are the same. So, to help our partners manage the complexity of trafficking ads on their sites, we provide a wide variety of fields to organize and package inventory for specific orders, line items, and ad creatives. But sometimes, publishers need extra fields to implement innovative solutions for their clients.

The new custom fields feature provides publishers just that, the ability to create custom metadata fields to manage their inventory in new ways. DFP users can simply define a new field on the order, line item, or creative level and then use those fields to save data, create reports, or map them into DART Sales Manager to be used for sales proposals.

To get all the details about his feature, contact your account team or read about it in the DFP help center.

Bulk Edits
Ad operations teams are the hub of a publishers advertising business. They manage and respond to a constant flow of requests, changes, and new orders for their site, and sometimes spend a lot of precious time making edits in their system. We understand that editing line items can be a tedious and time consuming process, so we build two new features to make modifying your setup faster: in-line edit and bulk line item edit.

The in-line edit and bulk line item edit features were designed to reduce the number of clicks and page refreshes needed to make changes. In-line edit allows you to make multiple changes to any line item directly from the orders page and save them all with one click. Also from the orders page, bulk line item edit allows you make the same change to multiple line items quickly and easily. For the full detail of these changes visit the DFP help center.


Posted by
Beah Burger, Florent de Gantes - DFP Product Management Team
Gaurav Kc, Josh Israel, David Plass - Software Engineering Team

The role of technology should be to make things easier, to simplify the complex. Our goal at DoubleClick is to do just that, make digital advertising easier for our partners. With DFP that means helping our publishers maximize the value of every impression regardless of format or screen size. It also means providing a flexible and customizable platform for publishers of all sizes and business models to build their own advertising solution.

Today we’re happy to announce the DoubleClick Third Party Partner Directory available on the DoubleClick site. This directory lists all the DoubleClick approved platform partners who have developed innovative solutions and services for DFP. Publishers can pick and choose from over one hundred preferred partners to extend the functionality of their advertising platforms.

"Joining DFP's partner ecosystem was an easy choice for Brightcove. By plugging into DFP's API's, we can easily offer a turnkey integration with our Video Cloud online video platform to the world's top publishers who use DFP," says Chris Johnston, VP Digital Media Solutions at Brightcove. "Through this partnership, premium publishers can easily monetize their video content with Video Cloud across every platform and device with full IMA3 support for Flash and HTML5."

We understand that Publishers may choose external service providers in addition to DoubleClick to manage their ad operations. So, we built DFP with an open architecture (including our new DFP API, Data Transfer, Mobile API’s and Video SDK’s) to support a vibrant and innovative third party ecosystem and to provide publishers the flexibility to easily extend the functionality of their advertising solutions.

"At Allrecipes.com, we are constantly evolving and perfecting our Ad Operations process. As one of the first publishers to transition to DFP, we were pleased with the functionality the DFP API offered our internal team as well as support for the third party vendors with whom we work. With DFP and the new API, our team was able to automate more internal processes and enhance and extend our capabilities with third party systems." - Adila Esbhani, Director, Ad Operations, Allrecipes.com

“We work with a variety of technology vendors at The Weather Company, but Google DoubleClick truly supports our business with its open infrastructure and access to third-party partners. When we upgraded to DFP, many of our preferred technology vendors were already set up, and we were able to easily find, test and integrate new Mobile and Video applications to create our own customized advertising solution,” says Charlie Stafford, Advertising Technologies Manager for The Weather Company. “We have a lot of vendors with whom we work but Google is one of the few that I can say has truly partnered with us to make our goals their own.”

Last year we launched the DFP partner program to provide publishers choice and it’s great to see how much it has helped our partners (both publishers and third parties) succeed.

To see the full list of approved platform partners visit the DFP Partner Directory. Or, if you are a third party service provider and have an application or service that is ready for DFP, please submit your application here to be included in the DFP Partner Directory.


Posted by John Park, Partner Program Manager

This week we’ve been highlighting new DFP enhancements that are helping publishers tackle the challenges of the rapidly evolving digital advertising landscape. On Monday we announced recent advances in DFP Mobile and yesterday we covered how DFP Video is enabling publishers take advantage of the high-growth video advertising opportunity. Today, we’d like to highlight a bunch of great new features available on DFP and DFP Small Business.

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Our engineering team constantly strives to innovate and improve our platform to make digital advertising easier for all our partners. The following updates are available now to help publishers of all sizes maximize the value of every impression. A complete list changes is always available on the DFP and DFP Small Business Help Centers.

Available in DFP

Master and companion roadblocks for creative sets: This new opt-in feature allows you to create roadblocks where a master creative is always delivered first. Also, master/companion roadblocks give you controls to manage how companion ads are delivered. Set the line item to require all creatives in the set serve together, to always deliver the master with at least one companion, or to serve as many companions as possible when the master is served. Read the full details on the DFP help center.

Available in DFP and DFP Small Business

Google AdMob SDK v6.2 updated for iOS: The new Google AdMob SDK v6.2 has been updaded for iOS and is now available for download on the developers.google.com site. With this release we’ve added compatibility for iOS 6 including adoption of Apple’s new Identifier for Advertising (IDFA). The full list of updates to the SDK can be reviewed on the Google AdMob Ads SDK release notes page.

New Options for Image Creatives: We’ve added two new, optional fields for image creatives.
Alt Text: You can now include Alt Text to better serve your users utilizing screen readers or to show text to users with images disabled on their browser.
3rd-Party Impression URL: Add a 3rd Party impression URL to image creatives delivered by DFP.

Orders Screen Updates: To improve the user experience and improve the load time of the orders screen we’ve made the following changes.

Default Orders screen change: The 'My Orders' filter now reflects orders which you’ve created as well as ones you’ve been assigned to as primary/secondary trafficker or primary/secondary salesperson. In the near future the default Orders screen will become the ‘My Orders’ view and a new ‘All Orders’ filter will be added to reveal all the orders you have permission to view.

Tabbed View for Orders: To increase the visibility of an order’s details, we’ve introduced tabs to the order view. Now, when you navigate to an order you’ll see two tabs: one providing an overview of the order’s line items and another displaying the order’s settings (such as trafficker and salesperson assignments).

Mobile Update: We’ve added a new targeting option for mobile line items. Now you can target mobile ads by specific mobile carrier. Read more about this targeting option on the DFP or DFP Small Business help centers.


Posted by Alex Strittmatter, DFP Product Specialist

We're constantly innovating to help publishers of all sizes maximize the value of every impression. We're kicking off the week with exciting mobile developments in DFP. Stay tuned for more DFP, DFP Small Business, and DFP Video announcements later this week.

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Over the course of 2012, we’ve begun to see publishers make a significant transition in how they address mobile in the context of their broader ad operations. Prior to this year, we saw publishers look at mobile through a different lens than the rest of their business, defining a mobile strategy in isolation, and usually without much long term planning.

Increasingly, we're seeing the savviest publishers look at mobile as one piece of a multi-device strategy, rather than a standalone channel.

We've designed DoubleClick for Publishers (DFP) from the ground up to enable this very strategy, enabling publishers to serve their display, mobile, and video campaigns all from a single platform. Today, we're rolling out a few new features that we think will make it even easier for publishers to run campaigns using the same features and workflows on desktop AND mobile:

• Internal redirects to DoubleClick for Advertisers (DFA): You can use internal redirects when delivering a DFA campaign from DFP, reducing impression loss, improving ad load times and minimizing the administrative overhead of reconciliation.
• Custom creatives: Custom creatives are useful for delivering bespoke creatives developed in-house or provided by advertisers.
• Data transfer: You can now include mobile impressions - with mobile targeting information - in your data transfer files.

At the same time, we're continuing to add features specifically designed to make the mobile experience better for publishers and users:

• Latitude and longitude geo-targeting data: Latitude and longitude data can now be provided to DFP to improve the precision of geo-targeting.
• Device category targeting and reporting: You can target and report on whole categories of devices at once: feature phones, smartphones, tablets.
• Video interstitials for Android: You can now deliver a fullscreen video ad into your mobile applications on Android as well as iOS.
• Auto-close option for video interstitials: The video interstitial creative type now includes the option to auto-close the interstitial after the video has completed.

As your business continues to evolve, and mobile becomes more of an integrated piece of your operations, we want to make sure you’re supported with the tools you need across all devices. Bridging the gap between desktop and mobile in 2012 allows us to focus on a new wave of opportunities to help our publishers win with mobile in the upcoming year. We have some big things planned, such as being able to run a single campaign across all inventory, and new approaches to tagging for responsive design sites. Stay tuned!

Posted by Marcel Gordon, Product Manager

We hope everyone in the North East is safe and dry and on the way to recovering from Hurricane Sandy. Last week we made this blog post to kick off a week of highlights from our partners, but in the wake of the storm we took a pause. Now that we’re getting back on our feet, we want to share some stories from publishers who have successfully upgraded to DoubleClick for Publishers (DFP).

We announced DFP two years ago with the goal of helping publishers open doors to new revenue. Since then, thousands of our smaller publishers have switched to DFP for Small Business and hundreds of our largest partners to DFP Premium. And we’re happy to say that it’s working.

DFP now runs billions and billions of ad impressions a day across tens of thousands of publisher sites, from niche blogs to the largest names on the web. Desktop, mobile and video ad serving is handled on a unified platform giving publishers a single view of their business and allowing them to quickly respond as users shift to multi-screen consumption. We integrated proprietary Google technology like our machine learning and 10+ years of AdWords research to match the right ad to the right user at the right time and our data centers for lower latency. It all works together to help our customers save time, get a more holistic view of their business and find and capture new revenue opportunities.

Over the past year, we’ve heard a lot of great stories from publishers who’ve upgraded to DFP. And this week on the blog we’ll be sharing some of them. We'll get their take on the DFP features they like the most - features like the improved UI, DFP Optimization, DFP Mobile and DFP Video - and hear from them about how DFP has helped their business grow.

In the meantime, we’ll keep innovating our product and listening to your feedback- and we can’t wait to see what else our publishers are able to accomplish with DFP.

Posted by Brian Adams and Josh Cohen, Product Management Team

We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

Line Item Bulk Edit:  We’re constantly working on improving the trafficking process to enable you to create and change your campaigns more easily and effectively. You can now change the start and end date, the quantity, and the rate of several line items at once by using the bulk edit feature on the order overview page.

New AdMob SDK: The new Google AdMob SDK v6.1.0 for Android and v6.1.4 and v6.1.5 (non-UDID and UDID, respectively) for iOS are available for download. The new versions include the ability to specify multiple ad sizes in an AdView, introduce an app event listener for custom creatives that fire custom app events, and fix bugs reported from previous versions of the SDK.

Available in DFP:

Copy Creative Templates: If there is a creative template that you often use, you can now copy the template if you would like to re-use it for new creatives.

Available in DFP Mobile:

Allow non-matching images in aspect ratio creatives: Offers the ability to upload an image asset which doesn't match the aspect ratio you have selected in the line item.

Suggested ad units: You can now create mobile ad units by approving suggestions generated from actual traffic. When a not-yet existing ad unit generates impressions we will show it after some impressions as a suggested ad unit in the inventory screen of the network where users can approve them to become actual ad units. This saves you time by automatically creating ad units in advance, while still maintaining control over your overall inventory structure.

Multiple sizes for ad units in applications: You can now create ad units with multiple sizes in applications, allowing you to sell high-value custom sizes without compromising your ability to deliver standard banners or use ad networks.

Available in DFP Video:

Pausing / Archiving for Content & Sources: Content and Source will have new status: Archiving. Archiving a content source marks all of its content as archived. You can also mark video content as archived and this will persist until the user sets it back to the "video source setting"

DFP API Hangouts:
On September 18th at 11am PT join the DFP API Team and Ad-Juster in a hangout focused on how Ad-Juster integrates with the DFP API to make Publisher's lives easier. Ad-Juster, a company that helps ad operations teams automate the pulling of countless reports from multiple sources, will present a demonstration of their tool and also discuss how they integrate with the API.  Add questions before and during the live hangout and don't forget to add this event to your calendar. To ensure your computer is ready please follow the instructions prior to the event. Thanks, and see you there!

Posted by Alex Strittmatter, DFP Product Specialist

66% of the population accesses the Internet every day on their smartphone (source: Google and Ipsos Our Mobile Planet: Understanding the Mobile Consumer, May 2012), and never leaves home without their device(s).

The prevalence of mobile devices enables users to constantly connect to a publisher’s content, whether on-the-go, at work, or on the couch at home.

For a publisher’s advertising business, this means display advertising has needed to evolve from purely ads in web browsers, to ads across all screens and devices. You have to help advertisers connect with your audience in whatever setting and on whatever screen they're consuming your content.

At the heart of DoubleClick for Publishers (DFP), we've built a single platform that enables publishers to seamlessly manage all of their digital advertising under one roof. In the most recent release of DFP, we’re excited to bring even more DFP desktop features to mobile so that trafficking a campaign to your website is no different to trafficking a campaign to your mobile site and application. New features include:

• Frequency capping: You can now enforce frequency caps on mobile web sites and in mobile applications. Frequency caps can be applied to mobile campaigns and to mobile ad units, allowing you fine-grained control over the advertiser and user experience.
• Suggested ad units: You can now create mobile ad units by approving suggestions generated from actual traffic. This saves you time by automatically creating ad units in advance, while still maintaining control over your overall inventory structure.
• Multiple sizes for ad units in applications: You can now create ad units with multiple sizes in applications, allowing you to sell high-value custom sizes without compromising your ability to deliver standard banners or use ad networks.
• Data transfer for mobile: If you are using the data transfer beta, you will now have access to mobile-specific reporting data, including device, carrier and OS information.

In addition to bringing the best-in-class desktop functionality of DFP to mobile, we recognize that mobile is indeed different, and presents publishers with unique advertising opportunities not found on desktop. To help publishers capitalize on new opportunities and the uniqueness of mobile, we’ve recently released the following mobile functionality:

• SDK mediation: You can now connect with major in-app advertising networks, including iAd, via the networks’ own SDKs. You can choose which SDKs to include in your application with our adapter-based approach, minimising application size and giving you control over updates. You also have the option to serve ads from a sequence of ad networks to maximize fill rates and improve RPMs.
• App events: You can now provide a custom advertising experience by extending the Google AdMob SDK. Creatives can pass messages to the application, allowing the application to respond (for example, to change the background color). This enables truly integrated ad formats while still using the SDK to do the heavy lifting.
• Support for pre-loading ads: You can now pre-load ads from DFP Mobile. This enables you to improve the user experience, whether to mitigate the effect of slow mobile connections, or to match the smooth user experience of the rest of your application.

With DFP, we’re committed to giving publishers the tools they need to seamlessly manage and deliver all of their digital advertising in order to take full advantage of the multi-screen world. 

Posted by Marcel Gordon, Product Manager

Our engineers have been hard at work during the last few weeks to provide you with some new, exciting features in DFP. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP:

Teams: Imagine that your organization operates an East and West coast sales team, and you'd like to restrict access to your East coast orders and advertisers so only users on your East coast team can view and edit the campaigns. With the new Teams functionality in DFP, you can now group your network's users into teams, defined by you, enabling you to restrict access to any combination of companies, orders and inventory. Learn more.

Auto-Macro Insertion for Creative Templates: The key to successfully serving third-party creatives and minimizing discrepancies is to make sure that you are properly inserting macros into the third-party code. A macro is a short piece of code provided by DFP that will enable your third-party tags to properly track clicks or track impressions.  In addition to automatically inserting macros for reconginzed third-party creatives, DFP will now also recognize and insert macros for  third-party code in custom creatives and custom creative templates. This provides you with the same macro-insertion support and efficiencies you are used to when trafficking regular 3rd party creatives.

Ad Exclusions: There are situations when you will want to avoid an advertiser running on a competitor's website. For example, if you've got a news story about a plane crash, you probably don't want to run airline ads next to it. Ad Exclusions provide controls to prevent labelled line items to deliver on specific inventory. These labels can additionally be added per default on company level to ensure a smoother workflow for your trafficking operations.

Creative Upload for Standalone Creative Library: The recently launched Standalone Creative Library now supports the ability to upload creatives and creatives sets directly, which can be stored for later use.

Local Time Zone Trafficking: In addition to being able to change the role and language you use DFP in, you can now change a DFP user's time zone to match the user's location. When you do, the displayed times throughout the trafficking sections of DFP will be adjusted to match the time in the location you've set for the user.

Available in DFP and DFP Small Business:

Additional Reporting Scheduling options: We’ve added further  granularity to reporting scheduling options to give you more insights into the health of your inventory. You can now schedule your reports with additional breakdowns such as year-to-date, quarter-to-date, month-to-date, and lifetime.

SDK Mediation for Mobile: SDK Mediation is a form of ad network optimization for mobile in DFP which allows you to set up a waterfall (or daisy chain) of networks, where one network after another is called until an impression is filled. Use this new feature to send impressions from mobile applications to ad networks via the ad networks' own SDKs.This is useful when:

• An ad network only accepts requests from its own SDK
• Certain custom formats are only available in the ad network's SDK
• Information provided by the SDK, such as location information or a unique user ID, enables higher CPMs

Available in DFP Mobile:

Frequency Capping: Frequency capping is now available for mobile in two ways:

• Line item frequency capping: For mobile web, this uses cookies in a similar fashion as desktop (the DoubleClick cookie where possible; otherwise the DFP first party cookie). For mobile applications, this uses a double-anonymised identifier generated by the Google AdMob SDK.
• Ad unit frequency capping: Ad unit frequency capping now works for mobile in cases where there is an identifier available.

Available in DFP Video:

• Fallback Image for VAST Non-linear ads: It’s now possible to display a fallback image when VAST non-linear ads fail to render.
• VPAID Creative Validation: DFP will validate hosted linear and non-linear VPAID creatives and notify the user if it's invalid.

Posted by Alex Strittmatter, DFP Product Specialist

We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

Inline Editing for Line Items and Creatives: We’re constantly innovating to bring simplicity and time saving processes to DFP. To help speed up the editing process of line items and creatives, you can now update several parameters of your line items and creatives from the Order Overview page rather than clicking into, and editing each item separately.

Standalone Creative Library: To get your work done more efficiently, we’ve designed the new link “Creatives” on the Orders-Tab. This location gives you access to all creatives uploaded to your network where you can review them by name, advertiser, type and size. When clicking into a creative, you have access to the complete creative object and its assignments, which allows you to make changes without first having to open a respective campaign. We think you’ll notice that this is one more way we’re helping to speed up workflow.

Available in DFP Mobile:

Tagging Upgrade: Many of you have asked for this and now mobile Google Publisher Tags (GPT) have been upgraded to support additional features you’re familiar with from desktop tags such as asynchronous rendering.

Available in DFP Video:

Merge/Removal of Duplicate Videos: To further help with efficiency, DFP now has the functionality to merge or remove duplicate videos. This is particularly useful when using more than one CMS to upload videos into DFP, which often leads to duplicates showing up.

Content Filtering: To help with the organization of your uploaded videos, you can now view them by using the following filters in the Content-Tab: name, source, source name or content ID. This feature also lets you narrow down your results by allowing you to combine filter criteria as well.

UI Enhancement for Displaying Video Content: To provide you with even more controls and insights on your video content, additional information has been added to the Video Content Overview page such as video preview capability, import date and targeting criteria.

Posted by Alex Strittmatter, DFP Product Specialist

We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

Improved Custom Targeting Input: We've designed DFP so there are fewer steps, clicks, and screens throughout the trafficking process to help you reduce the time it takes to traffick your campaigns. To help you streamline your workflows even further, you can now select custom targeting criteria when trafficking a campaign with a single key-stroke to help you quickly select and search for the right targeting criteria.

Additional Reporting Combinations: To help you generate precisely the data you're looking for, we've introduced additional reporting combinations to give you a more granular look at your data. A sample of the new combinations available include:

• Ad Unit x Line item x Creative/size x Country x Custom Targeting 
• Ad Unit x Line item x Creative/size x Country 
• Ad Unit x Line item x Creative/size x Metro 
• Placement x Line Item x Creative 
• Ad unit x Line Item x Creative/size x Hour

Available in DFP Mobile:

MRAID Support: Our latest mobile SDK for DFP and AdMob was launched to fully support the IAB's Mobile Rich Media Ad Interface Definitions (MRAID). For publishers who use DFP to deliver ads to mobile applications, the new Google AdMob SDK gives your advertisers the flexibility to provide creatives that work seamlessly across any application, regardless of the device, platform, or ad technology involved. Learn more.

Available in DFP Video:

Stream Based Frequency Caps: To help give you more delivery options when working with you video advertisers, we've introduced stream-based frequency caps to help control how often an ad appears in the same stream. Learn more.

VAST 3.0, VPAID 2.0, and VMAP 1.0 Support: At Google, we've been longtime supporters of video advertising standards. We're happy to announce our support for the latest set of guidelines announced at the IAB's Digital Video Marketplace Event. This means that we'll be implementing VAST 3.0, VPAID 2.0 and VMAP 1.0 across our video advertising products. Together, these three guidelines strengthen the video advertising infrastructure already adopted by most participants in the video ecosystem. The Video Suite also adds support for skippable ads, podding, in-ads privacy notices and ad sequencing, while offering greater clarity around compliance and mobile scenarios. Learn more.

Posted by Alex Strittmatter, DFP Product Specialist

Spring is here and so are a couple of new features in DFP! For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

• Integrated Change History: To help you keep a closer eye on your ad operations, we’ve integrated our change history feature into the orders page in addition to its home in the Admin tab. The change history can help you quickly identify and review all changes made to your orders and line items, including: what has changed (e.g., line item), what change occurred (e.g., from "Paused" to "Ready"), who made the change, and the date and time the change was made.
• Creative Preview Links: “What will my creative look like on your site?” You've told us that this is one of the most common requests that you hear from advertisers. With our creative preview tool, you’ve been able to create an internal test page for QA purposes, and send screenshots to advertisers to see how their ad would appear, but advertisers could not interact with their creative on your site unitl it went live. We’ve changed that with the release of external creative preview links. You can now send your advertisers a link to a test page that displays their creative on your site so they can easily preview and interact with their creative on your site before it’s live.
• Bulk Creative Upload: We’ve designed DFP so there are less steps, clicks, and screens throughout the trafficking process to help you save time when trafficking your campaigns. In efforts to help you streamline your workflows even further, we’ve introduced the ability to bulk upload multiple creatives. With this tool, you can easily drag and drop multiple image, Flash, or text creatives from your desktop directly into your line item with a single gesture rather than uploading multiple individual creatives, helping you save time and minimizing clicks.

Available in DFP:

• DFP Optimization: Publishers can now supercharge ad performance with DFP Optimization - an advanced optimization system that supercharges ad performance to help publishers increase the value of their premium inventory, and boost yield for non-premium inventory. DFP Optimization leverages Google’s infrastructure and processing capabilities to automatically deliver the best ad, to the best user, at the best time. Read more.

• First-party audience segmentation: Publishers are increasingly taking control of their audience data as one of the key assets of their digital businesses. To help you manage and control this data, we’ve introduced the ability to define and manage audience segments directly in DFP to help you increase the value of their inventory while gaining insights on how different audience segments engage with your content. Read more.

Available in DFP Mobile:

• Click-To-[Action] Creative: As mobile advertising becomes a greater emphasis for your advertisers, it’s important to recognize that their campaign objectives may differ from their web-based campaigns. On mobile, advertisers may define success as driving downloads of a mobile application, calling a telephone number, or opening a map versus visiting a website. To provide your advertisers with uniquely mobile experiences, we’ve released a new mobile creative type that enables you to specify an action (ie. download) as the destination. This new creative type will help you differentiate your mobile offering and provide your advertisers with the latest mobile formats and functionality.

Available in DFP Video:

• VPAID Linear SWF Creatives: Creative agencies are building more VPAID compliant video ads than ever before. DFP Video now supports the VPAID standard as defined by the IAB, allowing you to accept more video ad campaigns without needing extra technical development. VPAID introduces a common language between ad servers and video players for handling interactive video ads for Flash and HTML5 environments.

 Posted by Alex Strittmatter, DFP Product Specialist

We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

• Alerts: Preventing delivery issues before they happen can be a time consuming and manual process. To make this process easier for publishers, and to help ensure you know when something happens that involves one of your orders or line items, such as if a line item is not meeting its delivery goal, we're excited to introduce account alerts to help bring this information to your attention so you can quickly resolve the issue. Read more.
• Dimension reporting filters: To help you generate precisely the data you’re looking for, we’ve introduced the ability to filter your reports by advertiser, order, line item, and line item type directly within the reporting interface. 
• Platform reporting filters: If you deliver campaigns across multiple platforms (web/mobile), you can now easily segment your reports by platform type to quickly view how your cross-platform campaigns are performing by platform type. 
• Mobile creative preview: We know that publishers like to test their creatives to ensure everything is working properly prior to pushing a campaign to their live site. We’ve expanded the creative preview tool to support mobile creatives targeted to mobile devices using QR code previews. Simply scan the QR code with your mobile device to view the mobile create exactly as it will appear before it’s live. 
• Mobile application tags: We have expanded the formats of the ad tag generator so now you can generate tags for mobile applications in addition to your web and mobile sites. 

Posted by Alex Strittmatter, DFP Product Specialist