Posted by Elizabeth Schreier, Director of Digital and Social Engagement at Allstate Insurance

Editor's note: This month Google Maps turns ten! Since launching ten years ago, use cases for maps have come a long way. To celebrate a decade of mapping, we’re highlighting new and innovative ways developers are deploying maps. Read how guest blogger, Elizabeth Schreier, Director of Digital and Social Engagement at Allstate Insurance, is relying on Google Maps APIs to bring unique mapping experiences to their users.

Imagine looking at a map of your house and seeing a visual diagnosis of the biggest risks in your area — whether the risk is fire, theft or even freezing pipes. Then imagine getting helpful tips that could help you protect your home against those risks. That’s what we’ve done with GoodHome, a project we created at Allstate with our agency, T3.

We built GoodHome to make a tool that anyone would find useful, whether or not they were an insurance customer or even a homeowner. We realized we could use our proprietary information about insurance claims to help people identify the most common and costly claims in their respective ZIP codes. We decided to visualize this information, along with relevant property statistics, on an interactive map that included tips to help people mitigate potential risks.
We built GoodHome using the Google Maps APIs because of its familiarity, ease of use and comprehensive features. The development team at T3 created the GoodHome prototype using three Google Maps APIs: Static Maps, JavaScript and Street View Image APIs. They customized the maps by drawing layers, integrating a weather API and using CSS to create animations that brought the experience to life. The development process went smoothly and took just three months from concept to completion.

GoodHome is more than informative, it’s compelling. A visitor who uses the GoodHome tool is over 350% more likely to request an insurance quote than one who doesn’t. Forty percent of people type more than one address into the map, and on average, visitors stay on the site for six to seven minutes.

GoodHome also helps our agents build better relationships with customers. When an Allstate customer receives a link to the GoodHome website from their agent, the map automatically opens up to the customer’s home address. The personalized interaction helps agents connect with their clients and provide a great consulting tool that opens the door for a conversation. We plan to introduce GoodHome to all 10,000 Allstate agents across the country so they can spread the tool to their customers.

We’re excited to play a role in enhancing the home insurance experience for consumers. The power of Google Maps has helped us make a product that we hope will help people see their homes in a new way and think differently about what it means to protect what matters to them.