Custom bidding helps Google AI align with your marketing goals — letting you indicate your highest priorities within Display & Video 360, then using these custom signals to focus on the impressions that deliver the results you want. Announced by William Reardon at the #GoogleNewFront, the latest enhancement allows optimization for brand awareness and consideration objectives — with CTV-specific signals like genre set to be added soon. Read more on this and the latest solutions → https://goo.gle/4bqLpWF
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📢 Harness 1P insights to maximize Campaign ROI: Unlock the full potential of your marketing campaigns with 1P data-driven bidding and optimization. This powerful approach, now enhanced with CTV coverage in custom bidding, maximizes ROI across all your goals – from awareness to conversions. #marketing #custombidding #optimization #ROI #1Pdata #CTVadvertising #fullfunnel
Custom bidding helps Google AI align with your marketing goals — letting you indicate your highest priorities within Display & Video 360, then using these custom signals to focus on the impressions that deliver the results you want. Announced by William Reardon at the #GoogleNewFront, the latest enhancement allows optimization for brand awareness and consideration objectives — with CTV-specific signals like genre set to be added soon. Read more on this and the latest solutions → https://goo.gle/4bqLpWF
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Founder & CEO | Tech Aficionado | Business Consultant | Visionary Leader | A.I. Innovator | A practitioner of tomorrow's tech.
Meta to revolutionize advertising with the unveiling of new generative AI-based features! Now, businesses can create ads faster and enhance performance with full-image and text generation capabilities. 💡 With the ability to generate full-image variations and overlay text, advertisers can effortlessly develop diverse ad variations, optimizing their reach and engagement. Plus, the image expansion feature ensures seamless adaptation across different formats and platforms, saving valuable time for businesses. This innovative approach can empower businesses to boost productivity and expand their reach in today's dynamic digital landscape. How do you envision leveraging these new AI-powered advertising features to enhance your business's marketing strategy? #Meta #Advertising #AI #Marketing #DigitalMarketing #BusinessGrowth #Innovation #Productivity #ReachExpansion #SocialMediaMarketing
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As the industry hype and theorizing continues, it’s exciting to see Brandtech teams already putting Gen AI to work for global enterprise brands. Pencil ✏️ Pro creates advertising and other digital marketing assets in a brand-safe and data-safe environment. It’s the only Gen AI platform with a dataset of $1BN+ in media powering predictions across 4,000 brands, and directly integrating into the largest media channels includingTikTok, Instagram, Amazon & Google. #brandtech #generativeai #advertising #digitalmarketing
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Let's chat about how AI can revamp your ad strategy! 🚀 Contact us at The Inbox Response to get started. #FacebookAds #AITargeting #MarketingAutomation
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Glad to be featured in the latest Think with Google thought-leadership piece, sharing how WeLend drove business and digital marketing success with Google A.I. 🤖📊 Thank you Google for always inviting us to get involved and try out the latest performing marketing tools💡, helping us stay ahead of the competition in an innovative, cost-effective, and most importantly, A.I.-driven manner. ✅ We are thrilled to see how we lowered the cost-per-acquisition yet tripled the new customer base. 📈 With technology and innovation, businesses can operate more intelligently and efficiently nowadays. I can’t wait to see more groundbreaking A.I. tools from Google and experiment new successful campaigns together soon! 🙌 #WeLend #WeLab #fintech #AITechnology #DigitalMarketing #Innovation #Partnership #ThinkWithGoogle #GoogleAI
Engage your most valuable customers with a single campaign. Discover the power of Performance Max today: https://goo.gle/45tc16u Did you know? Advertisers who use Performance Max campaigns see an 18% uplift in conversions at the same cost per acquisition. Learn how top brands like Isuzu Motors Co., (Thailand) Ltd., WeLend, and Samsung Electronics are using this AI-powered campaign to achieve cross-channel #marketing success. #ThinkWithGoogle #PerformanceMax #AI #GoogleAI
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AI isn't just a buzzword; it's a game-changer for ad spend efficiency. Imagine cutting through the noise with ads that resonate and spending less for more conversions. Ready to transform your ad game? Chat with us for personalized marketing strategy. #DigitalMarketing #AIAdvertising #AdSpendOptimization
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Whether it’s Media, Commerce, or AI, the media landscape is constantly evolving. Check some of the Top Trends to watch in 2024 from Insider Intelligence. Link #A3 #Media #Ads #Advertising #Marketing #Trends #2024 #AI https://ow.ly/khts50Qi0mo
Top Trends to Watch in 2024
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Thanks to everyone who joined our Innovation Exchange Masterclass today on maximising your advertising budget. Here are some of the key insights that were shared: 👇 💫 Prioritise a data-driven approach to advertising to determine what is effective and what is not. This helps eliminate bias and ad spend wastage. 💫 Mainstream advertising can be a time-consuming and frustrating process, which is why Buymedia has designed a seamless platform that simplifies media decisions and is backed by extensive research and data. 💫 Use the 60:40 rule when it comes to advertising, with 60% of your budget allocated to the brand building and 40% to sales. This is the most effective way to build a sustainable brand. A special thanks to The Innovation Exchange for giving us the opportunity to present today’s masterclass and for being a valuable partner in Buymedia's transformative growth journey. 🤝 🙏 #effectiveadvertising #advertisingmadeeasy #datadriveninsights #adtech #ai #innovation #advertising #TheInnovationExchange
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Gen-AI is coming for the ad industry, but efficiency should never be at the expense of effectiveness. Our creative experts tested AI-generated ads to see how effective they are. Read this great article in WARC to find out what they learned: https://lnkd.in/dKQc_5xf
What we learned from testing GenAI ads | WARC
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