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🤔 Can't get enough of your favorite shows and movies? You're not alone! 🤝 Our latest blog explores how savvy streamers can make the most of their existing content to drive UA: https://lnkd.in/gGReuqfa #StreamingMedia #CTV #FASTChannels

Yesterday Disney shared some news about its Disney Real-Time Ad Exchange (DRAX) expansion! https://lnkd.in/eaj4283C They're teaming up directly with Google DV360 and The Trade Desk, making it easier than ever to snag prime spots on Hulu and Disney+ in the US as Disney hope to make over half of their inventory addressable. A huge strategic move to democratize access to premium streaming inventory, offering unprecedented automation and efficiency for advertisers to simplify ad buying, giving advertisers more control, and making ads more effective. As the rollout in the European market, this is a welcome step in achieving more automated, flexible advertising transactions and transparency on one of the fastest growing advertising channels at the moment. Intrigued to see how this will change the landscape for UK advertisers and the broader adtech ecosystem and welcome your thoughts below! #AdTechRevolution #StreamWithDisney #AdSolutions #DisneyMagic #DigitalMarketing

Expand Your Advertising Reach with Google DV360 & Disney. ✔ Google Display & Video 360 (DV360) now integrates with Disney's robust advertising platform, DRAX. ✔ Access Disney's vast audience across Disney+, Hulu, YouTube, and other premium properties. ✔ Enhance campaign effectiveness, boost brand visibility, and drive results. Learn more about this powerful partnership today! #advertising #Google #Disney #DV360 #reach #streaming

YouTube has surpassed Netflix and other streaming platforms to become the top streaming platform, according to a recent report. Even more interesting is the growing preference for User Generated Content (UGC) over traditional programming. This trend presents novel engagement opportunities for businesses and creators alike. However, with the boundless creative potential of UGC come significant legal, ethical, compliance, and regulatory considerations that must be navigated. This paradigm shift demands a strategic approach, blending innovation with responsibility. At VeeFriends, we're navigating this landscape responsibly, prioritizing compliance and user well-being. Join us in shaping the future of entertainment! Check out the full report here: https://lnkd.in/d_2fxFar

📺 CTV long tail (think Tubi, Tastemade, PlutoTV) captures 75% of new CTV hours, but many advertisers are focused on advertising on "premium" CTV inventory (like Netflix, Hulu, Disney+). But this limited approach means advertisers are missing out on the ability to meet audiences when they are giving their full attention. Piqued your interest? Read more from our VP of Strategic Initiatives Hailey Denenberg in AdExchanger's latest on lucrative long tail and why advertisers should think beyond premium channels on CTV. https://bit.ly/3Sly5fb

Last year, everything was an ad network and it worked wonders 💸💸. This year, it looks like every video platform is a publisher and open for business💵💵. Amazon, YouTube, Disney, Netflix, Roku and every regional player wants a piece of that ad 💲 If I have to predict for 2024 I would say apart from the death of cookies 🍪, 📹video monetization will become more brand aware giving rise to new video walled gardens. I also expect video monetization 💰 to become a lot more trickier 🤑 and fancy 👀. #adtech #videoadvertising #digitaladvertising #programmaticadvertising #programmatic #publisher #adnetwork #cookielessfuture monetization #innovation

With Netflix's ad-based plan, and TikTok's new ad-free plan in the works, how much power do advertisers have in entertainment technology? As it turns out, avoiding ads seems to be getting more and more difficult for the average consumer. Let us know how you feel in the comments! #advertising #ITMSP #njbusiness #Netflix

Great news and amazing opportunity! The global video on demand market size was valued at $82.77 billion in 2022 & is projected to grow from $97.19 billion in 2023 to $304.74 billion by 2030. The increasing adoption of mobile phones, internet penetration and and rising demand drive the growth of the market. Amazon is uniquely positioned within the VOD industry, given that millions of consumers already use the company’s other services for everything from shopping to cloud computing. Around 200 million people subscribed to Amazon Prime worldwide as of 2020. Prime Video is expected to amass 250 million global subscribers by 2027. As expected, younger demographics seem to be the most frequent viewers of Amazon’s video content According to U.S. adults, Amazon Prime Video had the second-best high quality original content as of mid-2022, ahead of HBO Max and Disney+. #primevideo #amazon Source: Statista, Fortune Business Insights

“This research provides practical considerations for publishers to make the ad experience better and limit subscription churn, while giving brands the best environment to connect with viewers.” - Mark McKee, FreeWheel GM Love this! If you are considering an OTT campaign please read this #EffectvEmp