Google Marketing Platform’s Post

View organization page for Google Marketing Platform, graphic

326,152 followers

We recently brought together over 1,000 attendees consisting of agencies and Google Marketing Platform certified partners to engage directly with our product teams and share their vision for the future of advertising technology. Your invaluable feedback highlighted three critical needs: 1) Scaling media performance & productivity across multiple channels: You want to connect with audiences across all the content they love. We discussed how Display & Video 360's advanced automation and cross-channel frequency management can help you optimize reach and maximize impact across channels. 2) Empowering your ad tech with your unique expertise and insights: You're achieving impressive results with custom bidding to tailor bids for optimal ROI. We're committed to empowering you with tools that align with your unique business needs. 3) Making AI work harder with unified marketing tools: We touched on customer success stories where the combination of products such as Campaign Manager 360 and Display & Video 360 earned better results. We also showcased how tools like enhanced conversions in Search Ads 360 deliver robust and accurate measurement. Your Feedback Fuels Our Innovation: We're dedicated to evolving the Google Marketing Platform to help you achieve your advertising goals. Stay tuned for upcoming enhancements based on your valuable insights. #GoogleMarketingPlatform #AdTech

  • No alternative text description for this image
Doug Wiesen

Serial media intrapreneur: Google, LiveRamp, Circana. I build big businesses ($xxxMM) under the aegis of even bigger businesses ($xxB).

1w

What will result, however. Validation or innovation 🤔

To view or add a comment, sign in

Explore topics