Google Marketing Platform’s Post

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: #LifeAtCox

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts. Learn more here: https://hubs.la/Q01_4rqP0

Roku and The Trade Desk partner to enhance TV Streaming ad buying experience: Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape. #digitalmarketing #marketing

In the dynamic landscape of media and entertainment, streaming video platforms have been a beacon of innovation, captivating audiences with their diverse and high-quality content. As we look to the future, these platforms are set to make a groundbreaking entrance into the traditional advertising realm during the much-anticipated “TV Week,” also known as the “upfronts.” This marks a new era where advertisers can align with the fall TV season’s fresh beginnings. https://lnkd.in/eSpkyssT

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: https://lnkd.in/g7cEx-hz #LifeatCox #advertising

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: https://lnkd.in/dPQqbYRE

After spending years accumulating streaming subscribers, media companies are now focused on making profits. The solution seems to lie in advertising. This ad push comes from a slow period in the media business as customers drop in and out of platforms. The advertising market has softened, as it's been slow to recover, but ad-supported streaming subscriptions may be the answer to new growth. This change will require innovation and creativity to keep consumers interested, even with the non-ad-supported tiers receiving a pricing increase. However, only time will tell if ad-tier subscriptions make up for other losses. #Advertising #Streaming #AdSupported #MediaCompanies

It’s becoming more expensive for streaming viewers to avoid advertising. Here are the key takeaways for marketers surrounding 2024’s video ad landscape: https://trib.al/bL0bDPk --- This article was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here: https://trib.al/nu9y3Uy #streaming #video #advertising #marketing #connectedTV #CTV

I don't think I could have written a better article. Check out this great article from ad exchanger talking about the benefits of working directly with a DSP like JamLoop. If you are an advertiser or advertising agency looking to reach the streaming TV audience in a certain location or region, please reach out to me. I would appreciate the opportunity! #ott #ctv #dsp #ottplatform #ctvadvertising

Audiences have more options than ever when it comes to accessing and viewing content, including free ad-supported TV platforms. Our latest blog highlights how advertising on these platforms can complement your existing cable and streaming advertising efforts: #LifeatCox