The ad industry is already buzzing about the new tools announced at the #GoogleNewFront, including instant deals — which allows marketers to configure customized deals with top publishers direct from the Display & Video 360 interface. Read Catherine Perloff's ADWEEK blog 👉 https://goo.gle/3y1th78
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #ComcastEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #FreeWheelEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #FreeWheelEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #EffectvEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #EffectvEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
To view or add a comment, sign in
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #EffectvEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #FreeWheelEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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The devil is in the details. Executing highly performing Connected TV campaigns cannot be done with a self-serve platform or a 'set it & forget it approach'. We have a team of CTV experts who deliver high touch, pro-active service...which means our team helps our clients drive efficiency and scale. Keynes Digital #ctvadvertising #performancemarketing
This week, our CEO & Founder Dan Larkman was interviewed and featured by Chris Brooklier at The Current to highlight the importance of decisioned media. Visit the 2-minute read to learn more about how advertisers can shift their strategies to get better performance outcomes. https://lnkd.in/e5wpJgbi #DataDrivenDecisions #AudienceTargeting #ConnectedTV #CTVAdvertsing #AdTech #KeynesDigital #TheCurrent #ProgrammaticAdvertising #PerformanceTV #StreamingTV #DigitalAdvertising
Forget ‘set it and forget it’: Decisioned media is the path to CTV’s promise | The Current
thecurrent.com
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Great read for those that want to learn more about inventory etc. “A buyer trades data-driven decisioning capabilities and bringing their own data for more secure planning and lower prices [through PG deals],” Sven Hagemeier, lead Sr. director of inventory development at The Trade Desk, said in a recent article on The Current. “But in a biddable environment, you can bring your own data and get more value out of it.” Keynes Digital is at the forefront of CTV advertising and we know exactly how to deliver the most successful outcome. #ctvadvertising #programmaticadvertising #ottadvertising The Trade Desk
This week, our CEO & Founder Dan Larkman was interviewed and featured by Chris Brooklier at The Current to highlight the importance of decisioned media. Visit the 2-minute read to learn more about how advertisers can shift their strategies to get better performance outcomes. https://lnkd.in/e5wpJgbi #DataDrivenDecisions #AudienceTargeting #ConnectedTV #CTVAdvertsing #AdTech #KeynesDigital #TheCurrent #ProgrammaticAdvertising #PerformanceTV #StreamingTV #DigitalAdvertising
Forget ‘set it and forget it’: Decisioned media is the path to CTV’s promise | The Current
thecurrent.com
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❗ BridTV has been acquired by TargetVideo, follow us on our new account 👉 TargetVideo Did you know that 84% of European advertisers would pay a premium for trusted inventory? According to a survey conducted in the European market, the majority of respondents voiced out that buying inventory in a trustworthy quality media environment is important for them. Having a network of reliable premium publishers 🤝 that offer high-quality ad inventory is essential for success. That’s why TargetVideo’s advertising solution offers its advertisers premium placements on safe well-targeted websites 🔐 that are related and relevant to their brand. #advertising #adinventory #statistics #safety #targetvideo
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