At the #GoogleNewFront, we unveiled how Google’s Display & Video 360 has evolved to help marketers and media agencies win as streaming keeps transforming. Kristen O'Hara takes a closer look at how the updates will help you keep pace with ever-changing audiences ↓ https://goo.gle/3w6kcJR
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Google's Display & Video 360 sees a 120% increase in return on ad spend ~ We're experiencing a significant shift in marketing. The rise of streaming has redefined how we think about TV viewing. In addition to traditional shows, movies, and sports, user-generated content has gained prominence on television screens worldwide. Nielsen's recent report on total TV and streaming in the U.S. revealed that YouTube broke records for watch time in March 2024, making it the most popular streaming platform. Advertisers who integrated their video campaigns with Google's Display & Video 360 saw a 120% increase in return on ad spend compared to those who purchased online video ads separately without managing frequency centrally.
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Some big updates at Google NewFront on how Display & Video 360 is evolving to help marketers and media agencies win on the streaming, data and efficiency front. Read on to know more: https://lnkd.in/gGVRXKWG
Display & Video 360 updates from Google NewFront
blog.google
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Explore Fubo TV's groundbreaking suite of four new CTV ad units, enhancing audience engagement and brand visibility in the sports-first live TV streaming platform. Read the Latest full News - https://lnkd.in/dXqVYN2X #martech #martechedge #advertising #ctv #audienceengagement #branding #businessgrowth #innovation #transformation #technology
FuboTV Unveils New CTV Ad Units at IAB NewFronts
martechedge.com
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Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #FreeWheelEmp
Hybrid Video On Demand Has Entered the Streaming TV Chat
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Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #EffectvEmp
Hybrid Video On Demand Has Entered the Streaming TV Chat
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Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #ComcastEmp
Hybrid Video On Demand Has Entered the Streaming TV Chat
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How can today’s buyers best navigate the evolving streaming landscape? Check out "The Advertiser’s Streaming Playbook" for an overview of different platforms’ unique offerings that help buyers make informed decisions about where to allocate their advertising budgets. https://lnkd.in/eE3gjxqv
The Advertiser's Streaming Playbook
https://www.magnite.com
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Influencer Marketing Enthusiast | Digital Innovator | Relationship Builder - Helping brands and advertisers shine through impactful influencer marketing campaigns.
Did you know that RhythmInfluence's parent company is Nexxen? With our combined internal resources we are the top global video, influencer, and media company in the industry and continue to grow. It's always a proud day to be a part of such a wonderfully innovative company! Want to know more? Reach out with q's! #digitaladvertising #influencermarketing #videomarketing #media #marketingandadvertising #contentmarketingstrategy #outofhomeadvertising #outdoormedia #multimedia
BIG news: Our TV Intelligence solution now includes exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Streaming, thanks to an exclusive partnership we’ve forged with PeerLogix: OTT Data-as-a-Service. Read more about how Nexxen's TV data offering now reaches as many as 50 million households and bridges the gap between linear and streaming for brands and advertisers today.
Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix | Nexxen International
https://nexxen.com
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The next big thing in streaming advertising is here: Pause ads! David Dembowski, Operative's SVP of Global Sales, dives into the latest wave of innovation hitting the streaming world. Discover how pause ads and new ad format opportunities are revolutionizing viewer engagement and reshaping the advertising landscape. Learn more about pause ads and their impact on the industry at the link below! https://lnkd.in/eX9DE3fD
Pause ads are the latest streaming innovation, prepare for more - Operative
https://www.operative.com
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Hybrid video on demand, an increasingly available streaming format that offers discounted, ad-supported tiers, is unique in the sense that it has benefits for consumers, advertisers, and publishers, rather than just a single party in the equation. To consumers, watching ads during their viewing experience is worth the discounted price point. Meanwhile, advertisers have the opportunity to reach even larger audiences with their messages as more viewers opt into ad-supported plans, and publishers can prioritize revenue growth through advertising monetization. #FreeWheelEmp
Hybrid Video On Demand Has Entered the Streaming TV Chat
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