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It's always a pleasure to catch up with the brilliant @Evelyn Mitchell-Wolf! Very happy to have contributed to the @EMarketer report on the evolving programmatic landscape in the wake of cookie deprecation. Get more insights here: https://lnkd.in/eHCKHquC #Programmatic #AdTech #DigitalAdvertising

Navigating the dynamic world of programmatic advertising isn't easy. Economic uncertainty, cookie depreciation, privacy laws, and shifting user habits - we understand these challenges. That's why your insights are crucial! Our latest 'Attitudes to Programmatic Advertising' survey is live. Whether you're an Advertiser, Agency, Ad Tech company, or Publisher, your experiences matter. Help us map out the state of programmatic adoption across Europe: https://lnkd.in/etadDWfk #programmatic #advertising

ICYMI: From Google expanding its data clean room tools to European publishers blocking alternative IDs, catch up on what happened in ad tech this week! #google #tech #data #publishers #adtech #whathappensinadtech #IDs #industrynews #industryevents

https://lnkd.in/dtKAmE6M Google’s video ad business comes under scanner: advertisers demanding refunds from YouTube for not adhering to its promises and policies Google may have misled many advertisers about the viewership of video ads running on third-party websites and apps, according to a report put out by a digital ad research organization, Adalytics. The Adalytics report claims that approximately 80% of the ads served through the “TrueView” system of YouTube, a Google-owned company, have breached its own terms of service by hiding skip buttons or displaying “muted” adverts on websites and apps in automatic loops, etc. #google #digital #business #research #video

#MadeForAdvertising Sites : IAS New AI-Driven Tech Would Be The Solution MFA or Made For Advertising sites are growing faster. Made For Advertising sites are built with the purpose of making money from programmatic advertising. As per the Association Of National Advertisers, around 21% of ad spend accounts for MFA sites. It’s not easy to differentiate MFA sites and legitimate sites. IAS or Integral Ad Science is a leading ad measurement company that works to address ad fraud, viewability, etc. Now, IAS come up with a solution for identifying and avoiding MFA sites in a programmatic advertising environment. Read More : https://lnkd.in/gGT-7rER #GET UPDATES ON WhatsApp : https://lnkd.in/gTzaa7Z5 #MFA #ProgrammaticAdvertising #DigitalAdvertising

Anyone smell class action lawsuits brewing? 😆😆 This will open a giant can of worms for Google - one that's been in the making for the past decade, and which no one but Google is at fault for. This decline in quality has been apparent for agencies and advertisers not just in video, but also on display, and in Google's core search business. Google have steadily reduced advertiser control over quality, justifying it with buzzwords like AI, Automation, and Privacy. But at the end of the day, it's all a calculated move to grab share of advertiser spend that's being eroded by Meta, TikTok, and now even Bing and Amazon.

Google introduced Ad Transparency Center—a game-changer in the realm of ad monitoring and analysis 🔎💡. With the Ad Transparency Center, advertisers, businesses, and users alike gain the power to explore the ads run by any website across various formats. It's an incredible tool that enhances our ability to make data-driven decisions and stay ahead of the curve 📊📈 #googleads #googleadsexpert #googleadsservices #googleadsagency #googleadvertising

Read and subscribe for the latest in #adtech: https://hubs.ly/Q02nq1Qv0 MediaPost Google faces allegations over U.S. Ad Exchange monopoly (Laurie Sullivan) U.S. Ad Market booms in January 2024 (Joe Mandese) Digiday Ad Tech balances budgets amid Google’s Sandbox uncertainty (Seb Joseph) The Trade Desk’s take on next year in Ad Tech (Ronan Shields) Marketing Dive Google responds to IAB Tech Lab’s Privacy Sandbox criticism (Peter Adams) ADWEEK Exclusive: The Trade Desk's SP500+ empowers publishers (Catherine Perloff) Some cookieless alternatives still rely on cookies (Catherine Perloff) OpenAI's web search challenges Google (Trishla Ostwal) AdExchanger Vizio’s profitability boosts Walmart’s ads business (Alyssa Boyle) PubMatic boosts banner budgets by 9% (Anthony Vargas) MediaMath’s new owner resigns former partners (Allison Schiff) #programmatic #performancemarketing #adfraud #advertising

What can you do with ads to keep the attention of younger generations? Here are four data-backed preferences to know that will keep advertisers on the cutting edge of winning mobile ad campaigns- https://ow.ly/4kEb50QA4ug #MarTech #B2BTech #B2Bmarketers #mobiletechnology #mobileadcampaigns