📰In 2022, French publisher Libération (“Libé”) worked with Google News Initiative to convert readers into paying subscribers. 📊 With Libé’s house-built datawall, non-subscribers share their email addresses to access premium articles. They then receive top articles, newsletters, and subscription offers. This helped Libé acquire 35K email addresses — an increase of 83%. 📧Libé’s “share with a friend” feature lets subscribers email articles to non-subscribers to view in their inbox on the publisher’s website. This helped Libé acquire 26K email addresses – an increase of 17%. 📈Overall Libé has grown subscribers 15% over the past 12 months. Get the full story on Libé’s work with GNI here: https://lnkd.in/e8u3yp4Y
Google News Initiative’s Post
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Interesting to see the UN starting a Substack newsletter - "The UN Brief" - where you can "Keep up to speed on who is doing what in tech at the United Nations, its agencies, and at the European Commission, OECD - OCDE , The World Bank, and other multilateral organisations." 📩 Sign up here: https://lnkd.in/gG3H3SnU Seeing orgs build email subscribers through platforms like #Substack and #LinkedIn, which are geared for subscriber growth, more than through their own websites, where it can be harder to convert. Sure it works now, but wonder how many subscribers will be lost if they try to migrate them across to an "owned" email list once growth through Substack / LinkedIn or the platforms change and they can no longer grow as well? #EmailMarketing #EmailMarketingStrategy
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**Quality Over Quantity**: Focus on acquiring high-quality backlinks from authoritative websites within your niche. A few relevant, authoritative links can often yield better results than numerous low-quality ones.
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Dealing with Too Much Info: What Online Publishers Are Doing We all know there's so much info online, it can be overwhelming. But guess what? Online publishers are finding smart ways to help us handle it: Picking the Best for You: They're using smart tech to show us stuff we actually like and find useful. Making it Personal: Websites are getting better at showing articles and videos that match what we're interested in. Quality Matters: Publishers are focusing more on good, well-researched stories, rather than just lots of posts. You're in Control: We get to choose more of what we want to see. This helps in not getting lost in information we don't need. Keeping it Real: They're working hard to be clear about where their info comes from. This helps us trust what we read. So, even with so much information out there, these steps are making it easier to find what we need and trust what we read. #SimpleSolutions #OnlinePublishing
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Federal Grant Management Authority | Director-MyFedTrainer.com | GPA Approved Trainer | Speaker | Author
Grant Searching Made Easy: Mastering Keywords on Grants.gov https://lnkd.in/gYjS8jPv
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Did you know, there are over 700,000 pages on GOV.UK? These pages cover an enormous range of topics to deliver our mission of being the single, trusted online home for the UK government. To manage the majority of this content, we use Whitehall Publisher, an in-house content management system (CMS). GDS has been working to make this system more accessible, and make it quicker and easier to publish content. This has simplified the publishing process for over 2,000 civil servants who use the tool and, in turn, means the millions of people that use GOV.UK every single day get vital information more quickly. Learn more about the improvements to our tool and what’s next: https://lnkd.in/eYgRJ6Xc
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Ultimately, including inbound links in your blog posts is an effective way to build relationships with other publishers and increase your website's visibility and rankings. Read more 👉 https://lttr.ai/ACsDg #backlinks #GoogleSKeywordPlanner #InformativeBlogPosts
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Enterprise SEO Consulting | Partner & Head of Technical SEO at SALT.agency | 2018 TechSEO Boost Innovation Prize Winner | F. Inst. TT
On Tuesday this week, Google announced "Topic Authority" as a ranking signal for Google News, and "newsy queries" within Google Search. The documentation (link in first comment) states this is for Google News, and establishing topic authority for Publishers. One of the examples given was an event of a flood in the searcher's local area: Google: The topic authority signal helps us identify content from publications in that region that regularly cover topics in your city or town and surface them towards the top of your search results. These are likely familiar publications that are trusted voices in the community, even though larger national outlets may be covering the flood as well. This isn't a new signal but helps local publishers compete for newsy queries in search where there are localized parameters. This is different from topical authority, in which a website can be an authority on Cheese, and have high levels of EEAT for cheese-related topics and tangential cheese-related topics, such as crackers - meaning the most relevant, trusted source (note this Google documentation talks about Publishers, not sources - as Published is a source-type). Will there be an overlap in the ranking systems for "newsy queries" and general searches? Yes Does topic/topical authority exist? Yes Does this document confirm it? It does, as a ranking factor for "newsy queries".
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GBOB EXPERT | GUEST BLOGER | OFF-PAGE SEO | DIGITAL MARKETER | SEO LINK BUILDING | BLOGGING OUTREACH EXPERT |
YOU WILL GET HIGH DA DOFOLLOW BACKLINK GUEST POSTS ON BUSINESS BLOGS CONTACT US BY CLICK ON THE FOLLOWING LINK https://lnkd.in/dHxDnd5G #HIGH_DA #DOFOLLOW_BACKLINK #GUEST_POST #OFF_PAGE_SEO #BUSINESS_POST
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