Absolutely love this!
It’s so refreshing to see a content that starts with the customer's pain points rather than making loud promises.
Notice how the use of "you" in the copy makes it feel more personal and direct.
Great job Google Cloud !!
This is a perfect text to understand how AIDA (Attention, Interest, Desire, Action) Framework works in copywriting:
• Attention: The opening question, “Be honest with me: Is your ‘digital transformation’ stuck?” grabs the reader’s attention immediately by directly addressing a common issue many might be facing.
• Interest: The follow-up questions and statements, “Did you start in earnest a few years back, and now you’re sitting on half-finished projects, uneven outcomes, and a distracted staff?” and “It happens. Maintaining momentum for multi-year efforts isn’t easy,” build interest by empathizing with the reader’s situation and validating their challenges.
• Desire: The sentences, “We need a catalyst to focus our efforts, motivate our teams, and simplify our work. Early signals tell us that generative AI is that missing catalyst,” create desire by suggesting that generative AI can solve these problems.
• Action: The copy wraps up with, “and Google Cloud is a unique partner for your journey,” encouraging the reader to consider teaming up with Google Cloud for their digital transformation needs.
#marketing #contentwriting #marketinginsights #marketibgtechniques
Be honest. Did you start your digital transformation in earnest a few years back, and now you’re sitting on half-finished projects, uneven outcomes, and distracted staff?
It happens.
Learn how #AI can be the catalyst to reignite digital transformation ↓
Building Apps in an AI Era | Google Cloud Blog
cloud.google.com
Strategic leader | Sustainable IT | FinOps | Speaker
2wWow. Asserting AI in the success or failure of a digital transformation is quite a reach.