Google Ad Manager’s Post

Google Ads has posted about how one business has managed to increase its CTR by a remarkable 0.15%. I agree that a higher click-through-rate is generally a good thing. Also that, where possible, linking to external data can be helpful. And that testing (if done well) can be productive. But that's not what I want to talk about. I'm not even going to quibble about whether that 0.15% means that their CTR went, for example, from 5.0% to 5.15% or to 5.0075%. Either way, these are modest (yet welcome) increases. Yet it does tell us the importance of CTR in Google Ads. If not, why would Google make such a big deal out of such a tiny increase? Which is why we place so much emphasis on consistently high CTRs across our clients' accounts. I post regular screengrabs showing many accounts with a CTR greater than 20%. Google's post supports my view that an average CTR of 6% is simply not good enough. What is your CTR? I'm #KennethMackay, writing about #GoogleAds, #PPC, and #OnlineMarketing. Follow me for more insights.

When switching your conversions from Universal Analytics to GA4, you might see performance fluctuation as the Google Ads bidding adjusts to the new conversions. Learn how to mitigate these fluctuations with our latest guide! → https://goo.gle/3KYY7RB

Mitigate performance fluctuations and data discrepancies when switching to Google Analytics 4 with these best practices #ga4migration #googleanalytics

New PMax reporting script 🚨| Google has announced a new script that allows you to report on your Performance Max campaigns' conversions and other metrics in Google Ads. This is a great way to get more insights into how your campaigns are performing and make necessary adjustments. The script is available at - https://lnkd.in/dR6rV8be #googleads #ppc #ppcmarketing #adcampaigns #adperformance #performancemax #performancemarketing #performancemarketingagency #maximizeperformance #digitalmarketing #digitalmarketingtips

What a great start to the week 😻 Digi2 Agency is officially a Google Partner! This badge is thanks to our amazing clients who trust our data-driven approach (powered by Google Analytics 4) that gets results. Ready to crush your online advertising goals? Let's chat! #GooglePartner #DigitalMarketing #GoogleAds

🤿 How to deep dive into your pMAX campaigns 🤿 Tip 1:  To calculate the incrementality of your performance max efforts, you need to know which network your conversions are coming from. You can use the script from Mike Rhodes to segment your data into a neat google sheet. Tip 2: When analysing pMAX don’t forget to check which type of conversions are allocated to pMAX within Ads. Marcel Smal wrote a really insightful post about this. Next to this, always try to analyze the real performance of pMAX outside of the Google Ads Platform. You can do this via GA4 or for instance via analysing backend conversions (this should be your preferred option). Tip 3: Use your product feed (or business data feed) to create a structure for pMAX campaigns. If you have separate budgets for instance per category, or have different languages on your site, or you only want to test pMAX within a restricted space, make sure you leverage a feed to maintain your true goals for your pMAX campaign. #googleads #pmax #analyzing #ppcadvertising

(From our friends at MDDC Advertising Services) In the ever-evolving 🌐 of digital marketing, understanding industry-specific benchmarks in Google Ads is key 🔑 for maximizing success. 🤝 WordStream's data-driven analysis offers 💡 invaluable insights into 📊 various metrics across industries. Here's your chance to refine your marketing strategy & stay ahead of the game! #GoogleAds #DigitalMarketing #DataAnalysis 📈 ➡️ https://bit.ly/46XCRUz

#RealEstate #LocalBusiness Let's talk about how to leverage Google Ads to: 1️⃣ Generate high-quality leads. 2️⃣ Target buyers more effectively. 3️⃣ Boost brand awareness. 4️⃣ Track and measure results.

Google Ads Amazing Tips Day # 4 What bidding strategy you should use? I would recommend that if you have a fresh or new account. You should start with t-max clicks or max clicks. And after getting 20+ conversions in 30 days you can switch to t-max conversions or t-ROAS. You can use max conversions and max value without any target depends upon the data you have. Pro tip: Every strategy doesn't work everywhere so test, test, test!