BBC StoryWorks

Some good news to start the week! 🏆   We are ecstatic to announce our Brand Scotland campaign has been awarded Gold at the Native Advertising Awards 2024 for Best Series of Sponsored Videos! 🥇 📽 "Scotland. For the Head, Heart and the Spirit" is a series of four light-hearted, witty and beautifully shot short films exploring the essence of modern Scotland. The series captures the spirit of Scottish adventure, music, food and business, and transforming Scotland from being just somewhere to visit, to a country that is dynamic, fair and inclusive place to live, work and play.   Thank you to the team at Brand Scotland and Carat UK for trusting us with their stories, special thanks to Samantha Crawford, Kim Wallace, Paige Brown and Alison Black.   Finally, we extend our gratitude to every team member who contributed to this project with a special shout-out to Ruth Holland, Alex Beard, Lizzy Heuchan, Naomi Taylor, Caroline Boccarosse, Rachel Ediss and Alessio Nesi (He/Him).   Find the award winning series here: https://lnkd.in/eiEpaW7B   #NativeAdvertisingAwards2024 #BestSeriesOfSponsoredVideos

#Ad paid and presented by Antom. How his love of food led this SG restauranteur to digitalise operations.🌶️ Learn more here: https://t.ly/xagp8

#Ad paid and presented by HiLabs This AI powered tool is helping to connect patients with the health providers they need 🩺 Discover more in #TheHumanComponent.

#Ad paid and presented by Azerbaijan Tourism. Azerbaijan's dreamy, isolated villages have been inhabited since the Bronze Ages - and their occupants speak a language found nowhere else. Learn more here: https://lnkd.in/eNMdsh6H

#Advertisement feature presented by the World Ocean Council It’s here! Discover the deep connections between us and the ocean in the brand new series launching today, #BlueHorizons, all about the people working for a better future for our blue planet. Discover the series here: https://lnkd.in/e8Auw9fr If you're in the UK, explore the series here: https://lnkd.in/ek9UxpBk

Meet Giles Dean, our global account director here at BBC StoryWorks!   We sat down with Giles in anticipation of London Tech Week where he will be discussing the transformative potential of storytelling in tech!   Swipe to see what he loves most about working in the world of branded content and the advice he has for any newcomers. Read below for the full interview. ⬇️   👋 Could you tell us a little bit about your time at BBC StoryWorks?   During my time in the BBC StoryWorks Programme Partnerships team, I've led on branded documentary-style series covering a wide array of subjects, from sustainable architecture to the role of medical technology in supporting healthcare systems. Within the team, I've developed a specialisation in health tech, and I am captivated by the individuals propelling these innovations forward. I'm particularly passionate about forging connections with founders brimming with boundless enthusiasm for their technology.    🎥 What are your thoughts on the industry of branded content?   Branded content is a captivating corner of the filmmaking world as it allows us to connect with different audiences. Whether it's concise social media edits or expansive feature-length documentaries, our capabilities span the full spectrum. However, what truly matters to me is the narrative and the audience we are aiming to engage with.   I'm thrilled about a film we’ve produced for Airbnb.org which showcases how hosts have generously opened their homes to those displaced by the earthquakes in Turkey. It's a poignant narrative showcasing how technology addresses a deeply human subject.   🏆 What is your favourite bit of content that you’ve worked on?   In our ‘Spaces That Shape Us’ series, presented by World Green Building Council, we recently delved into the realm of 360° digital immersive experiences. This piece spotlights the remarkable efforts of the California Academy of Sciences, showcasing their creation of a space that not only champions environmental sustainability but also fosters learning and facilitates the transmission of knowledge to future generations.   👨💻 How are you feeling about the upcoming London Tech Week?    I'm thrilled to be presenting at London Tech Week! I’ll be discussing the transformative potential of storytelling for start-ups and tech brands on June 11th. Additionally, I'll be offering a sneak peek into the new Consumer Technology Association series we have produced, 'The Human Component.’   📝 Do you have any advice for newcomers?   To newcomers, I offer this advice: chase after opportunities and stories that excite you. The vitality of storytelling hinges on the enthusiasm of those shaping the narrative. By immersing yourself in topics that captivate you, not only will you deepen your understanding, but you'll also remain fully engaged in the creative process. When you're able to achieve this, your work has a higher purpose, and what could be more rewarding than that?

#Ad paid and presented by Magic Leap. What if you could walk through your design drawings before constructing a building? By combining the digital and physical world, augmented reality is helping designers and engineers work faster and better in #TheHumanComponent 🕶️

#Ad paid and presented by Magic Leap. “It’s a privilege to be able to look after somebody that is the love of your life.” Meet husband and wife Sue and Steve. Sue has been caring for her husband for the 20 years he has had Parkinson’s disease. Discover the heartwarming story of how augmented reality glasses have been a huge help in motivating and boosting Steve’s mobility in #TheHumanComponent 🕶️

#Advertisement feature presented by the World Ocean Council On this #WorldOceanDay, we are exploring all the ways we need the ocean to survive and thrive. The upcoming online series, #BlueHorizons, delves into the ways in which we rely upon it for our health, our economy and the greater ecosystem that we are part of. Catch a glimpse of the upcoming #BlueHorizons series below.

#Ad paid and presented by AliveCor. Cardiovascular disease is one of the leading causes of death in the United States. Discover the technology enabling people to record cardiac activities in real time, helping early diagnosis and treatment in #TheHumanComponent.